Affin Bank Berhad | Annual Report 2020

3 ABOUT AFFIN BANK AFFIN BANK BERHAD 197501003274 (25046-T) | ANNUAL REPORT 2020 The new AFFIN logo is a visual statement of the Bank’s vision, values, strength, service and integrity as the Bank strives to become a modern and progressive organisation that is embracing a new era. The Bank’s new identity is essentially represented by the Hibiscus, Malaysia’s national flower, that symbolises courage, life and rapid growth. The origin of the Bank’s past logos, the Hibiscus is now transformed into a modern emblem of the Bank. The Hibiscus’s stigma is visualised using 3 red dots to represent the close relationships with our customers, shareholders and employees. The 5 petals stand for AFFIN, acronymised to describe the core values of the Bank. The blue represents our customer centricity and loyalty to our core values and its harmonious combination with red that represents the energy and passion towards our work in bringing value to our customers, people and stakeholders. Our tagline of “always about you” signifies that we strive to always connect and engage with our customers, to understand their changing needs and aspirations better. It represents our passion and commitment to the community we operate in, enabling us to quickly respond to changes and provide a personalised experience. The AFFIN Bank Group is a financial services conglomerate. The Group’s activities focus on commercial, Islamic and investment banking services, money broking, asset management and underwriting of life and general insurance business. AFFIN BANK provides a suite of financial products and services that is catered to both retail and corporate customers. The target business segments are categorised under key business units such as Community Banking, Enterprise Banking, Corporate Banking and Treasury. The Community Banking Directorate provides conventional and Shariah financial solutions for individuals and families. We support the community via Cards, Mortgages, Hire Purchase and Personal Financing, ASB, Wealth and Bancassurance offerings through our network of branches, call centers and digital platforms. The Enterprise Banking Directorate focuses on businesses from start-ups to enterprises and provides a comprehensive suite of financial solutions ranging from financing, transactional, protection and advisory & support. The Corporate Banking Directorate supports mid-sized and large corporations from various economic sectors and industries and provides a wide range of products including loans and financing, trade finance, cash management and deposits. The Treasury Directorate offers a wide range of foreign exchange and money market products and services and cater to a broad range of corporate and institutional customers ranging from large multinationals, small and medium sized companies as well as individuals. WHO WE ARE ASSET MANA G EMENT ISLAMIC BANKIN G LIFE INSURANCE INVESTMENT BANKIN G G ENERAL INSURANCE MONEY BROKIN G COMMERCIAL BANKIN G