Affin Bank Berhad | Annual Report 2020

Best CSR Initiative – Life Insurance - “Smash the Curve” COVID-19 – Malaysia 2020 by International Finance Awards 2020 International Finance Insurance Awards seeks to highlight the achievement and reward those who are striving to safeguard the interests of customers around the world and spur further innovation in the insurance industry. AXA AFFIN Life has showcased a strong commitment in serving and protecting people by stepping up to support the battle against the COVID-19 virus for our frontline workers, the community as well as our customers and employees through a series of CSR initiatives. 23 AWARDS & RECOGNITION AFFIN BANK BERHAD 197501003274 (25046-T) | ANNUAL REPORT 2020 Digital Insurance Initiative of the Year by Insurance Asia Awards 2020 The Insurance Asia Awards distinguishes the conscious efforts of insurers who creates solutions and deliver exceptional value that will fit the diverse needs of the market, especially during the pandemic. Our digital flagship product - AXA eMedic has bagged this award through the concentrated effort in making insurance accessible and affordable for young families and professionals. The fully digitalised seamless customer journey and other value-added telehealth support have proven to be vital during the COVID-19 period. This has positioned AXA AFFIN Life as the leader in digitalisation with a 66% market share in Malaysia's digital space as of Q4 2020. Best Employer Brand Award by 11 th Asia Best Employer Brand Awards AXA AFFIN Life was bestowed the Best Employer Brand Award through our HR leaders’ outstanding performances as well as our continuous effort and adoption of best practices in various function of Human Resources specifically in the context of Employer Branding, Talent Management, Talent Development, Talent Innovation and Employee Experience. AXA AFFIN LIFE INSURANCE BERHAD 2020 Health Insurance Company of the Year by Asia Insurance Industry Awards 2020 This prestigious award recognizes the innovation in products and services which facilitate an improvement in both the curative and preventative aspects of healthcare management. AXA AFFIN Life earned this award by going beyond insurance to build "Payer to Partner" services at scale and adopted a differentiated strategy to target Malaysian millennials who are relatively under-insured and unhealthy through lifestyle apps as part of the holistic health ecosystem. Through this strategy, we have outperformed the market in five out of six quarters in 2019 as well as achieved over 100% growth and improved our market share in 2020.