Affin Bank Berhad | Annual Report 2020

13 MESSAGE FROM THE CHAIRMAN AFFIN BANK BERHAD 197501003274 (25046-T) | ANNUAL REPORT 2020 To ensure the sustainability of businesses in the new normal and to reach a wider audience, the Bank upgraded its digital offerings to create a seamless online transaction experience for our SME customers. Apart from encouraging them to perform their transactions online, we also advocated digital engagement for all business-related activities via AFFIN BANK’s multiple award-winning mobile application, the SME Colony, which won nine awards in 2020. FY2020 also saw the launch of several digital banking solutions to meet the evolving requirements of our business customers. Among such initiatives was the launching of AFFINMAX in December 2020. SMEs and start-ups are the catalysts for economic growth, and we have developed targeted banking solutions to meet their business needs. I am proud to announce that the Bank launched AFFINWRKFZ, a new proposition available on the SMEColony, offering total business and talent management solutions that include talent retention, staff insurance packages and human resource development solutions. Launched together with AFFINWRKFZ is AFFIN360 is a robust payroll platform solution for both employers and employees. AFFIN360, integrated with AFFINMAX and is available to AFFINWRKFZ’s subscribers. The Bank will embark on more digital initiatives and continuous enhancements of our in-house developed SMEColony mobile application to ensure that SMEs, especially the start-ups, are equipped with the right solutions, support and opportunities to not just sustain, but to have access to much needed resources for business use, particularly during the current challenging landscape. We are dedicated to assisting our customers, providing better propositions in terms of financial, product and knowledge enrichment. The COVID-19 pandemic has to a certain extent, accelerated the future of our banking operating model. We have shifted away from product-focused offerings and moved to a customer centric model. AFFINMAX comes with a complete suite of Cash Management solutions and Financial Supply Chain modules which aid the clients in efficiently managing and moving business funds from one account to another with AFFIN BANK. Clients are also able to quickly glance at their payables or receivables and be provided with real-time updates on transactions using data analytics features. “The COVID-19 pandemic has to a certain extent, accelerated the future of our banking operating model” The 111 th AFFIN BANK branch at UiTM Puncak Alam campus was officially launched on 8 April 2021. It is the first branch of the Bank that is integrated with Tealive concept.